As a little girl I could spend entire days in my grandfather's workshop, who was a master tailor. The amount of love and attention for detail that went into every costume are the things I still remember vividly 20 years later.

Four years ago, the idea of Anonymous Albert, a clothing label, first popped up in my head. At the time I didn't quiet find the courage to really transform this dream into reality. 2020, apart from being a very exceptional year, has been an eye-opener for me. Finding out what matters most to me, both in my own world as the one out there, has been that final push towards realizing Anonymous Albert, a tribute to my grandfather, Albert.

For a couple of years now I have been trying to be more aware of the impact my purchases have on the environment and the lives of others. Fast fashion has made way for fair fashion, and that's what Anonymous Albert is all about. All our personalized clothing are made of organic cotton. Therefore, we only collaborate with companies who pursue those same values.

We, at Anonymous Albert, think our clothing deserves a life-long special place in your wardrobe! That's the reason your personal quote is embroidered instead of a faster and cheaper textile printing.

Embroidery produces less waste, uses less water and makes sure that after you've washed your Albert 100 times, your quote will be as amazing as when you first saw it and smiled.

Anonymous Albert isn't just about reducing waste or spillage of water, buying an Albert is taking part in a journey to make sure everyone can read your witty quote! For every personalized Albert you purchase, a part of the profit will be sent to an organisation battling low-literacy. Because we all want to show of our unique quotes and make sure everyone can read them, right?

At Anonymous Albert we try to make the world a slightly better place, one Albert at a time. I honestly can't thank you enough for doing the same.

Want to peek behind our curtains? Make sure to follow us on Instagram!

Laura